Michael Suen

Designer + Creative Director

Michael Suen

Independent Designer + Creative Director
I make things
for
human beings

I'm Michael Suen — designer & creative director.

I run a solo interaction design consultancy called Suen Labs, where I work with startups and small businesses to ship memorable brands and digital products that audiences enjoy. I'm of the belief that the best user experiences blur the line between work and play. Users love using them, and I love making them.

Projects I've worked on have been featured in Wired, Wall Street Journal and NPR, won awards at SXSW and Games for Change, and involved partners like MIT, the UN and the Gates Foundation. I've collaborated with multi-million dollar firms, one-man startups, and the creator of a classic children's computer game. In a former life, I made holograms for museums and video games for schools.

Spawned in the tar pits of L.A., raised by capitalist wolves in Hong Kong, and educated on the icy planet of Hoth Vermont, I now spend my time making magic from my home base in Cambridge, MA and coffeeshops around the world.

Design with style, results with substance.

"Michael is the best designer I’ve worked with. He has great taste, understands his audience, is a quick learner, enjoys making things look pretty, and can turn his ideas into reality through front-end code. Very few designers can do all of the above."

Jonathan Lau, CEO of SwitchUp

There are a lot of designers who can do something I do: they deliver eye candy. But my partners trust me with their projects because they understand that lasting success requires far more.

Successful design should embody your purpose and values. Successful design should drive your users' actions. Most of all, successful design should deliver real-world results.

I don't do cookie-cutter templates. With my blend of skills in web design, graphic design, educational game design, and marketing, I help you launch delightful projects that your audience will (1) find easy to use, (2) love to use, and (3) come back to use — time and time again.

How I Get My Hands Dirty
  • User Experience Design
  • Responsive Web Design
  • Mobile App Design
  • Branding & Visual Identity
  • Art Direction & Content Design
  • Front-End Development
  • Research & Digital Strategy
  • Game Design & Gamification
  • Content & Email Marketing
  • Design Coaching

Do you want to...

  • Launch a digital product or service that is bold, beautiful, and ready for business on day one?
  • Build a strong brand that wows and demonstrates your unique value to customers, investors, and partners?
  • Introduce playful user journeys and interactions that drive behavior and engagement with real impact?

If so, you might be in the right place. Websites typically start at $6,000, and mobile applications at $9,000. To learn more about my services, please get in touch.

Michael is a very talented individual with an impressive combination of skill-sets. His role covered varied ground and helped transition our organisation from fledgling start-up to award winning studio. He's a speedy yet proficient writer with the ability to hit exactly the right tone. He's able to plan, design and code a custom website against tight deadlines. He has a great eye for design and art direction. Michael is both a big and quick thinker, who also gets things done. His passion for media is infectious, and his knowledge deep.

Peter Stidwill, Learning Games Network

I do what I love, & I love what I do.


VocaliD is an innovative startup founded by Rupal Patel that builds custom synthetic voices. I designed their website and their immersive recording platform for speech donation, which have been featured at leading events such as Business Innovation Factory and by national outlets like Science Friday.

SwitchUp is an online platform that matches learners to immersive tech courses. In my time as creative director on the project, I've driven the look & feel of the website and introduced popular new features such as a viral matching quiz. The company has been featured on Wired and TechCrunch, among others.

21st Century Boy is a website (now on hiatus) covering pop culture, creativity, and current affairs across East Asia and its diaspora. I grew this project from a one-man journal into an international collaboration of writers, producing over 400+ stories that would drive over 80,000 pageviews per month.

Learning Games Network is an educational non-profit spun out from MIT. I built the game studio's brand, website, and content strategy from the ground up. I also designed games for its language learning platform, Xenos. In 2013, our ethics game Quandary was named Game of the Year by the Games For Change Festival.

Simon & Dene Go to Prison is a multiplayer prison rhythm simulator built as part of the Molyjam in 2013. The game was co-developed with Adriel Wallick (programming) and Ezra Weller (audio), and featured on IndieGames.com.

Drawing on my experience as a designer, entrepreneur and all-around multi-disciplinary Swiss Army knife, I always aim to connect the dots and leverage what I've learned to help your business do better.

I'm now on the lookout for the next big adventure. I hope you'll be the one to introduce me to it.

Michael is a sharp and creative professional, whose skills go beyond his years. [He] was hired to develop a creative and strong communications and outreach voice...he did that and more. A talented web developer, copywriter, & marketer, Michael is an incredible asset for any team to have.

Jennifer Groff, MIT Media Lab

Let's buildsomething together.

P.S. If Suen Labs isn't a good fit for you right now, that's OK, too. You can always read my monthly articles, where I write about the future, creating for yourself, and my best processes for work and play. Plus, millenials love it. Subscribe for free here.

Now Reading

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Now Listening

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Now Viewing

Star Wars: The Clone Wars, created by George Lucas

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Farcry 4, by Ubisoft Montreal

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